Are you getting the results you want from your social ads and small business website?
The truth is that most people don’t. What’s the secret?
We’re not talking about meetings, small talk and networking – no. It’s the technical aspect of connection to which we’re referring. It’s about connecting thoughts, emotions, and solutions.
In order to make a success of your social ads and small business website, you need to make a connection with your readers in two places, namely:
- Google and other SERPs
Google connections happen by means of SEO, but don’t believe someone who promises to get you to the number one spot on Google – nobody can guarantee that!
Search Engine Optimisation uses a variety of techniques to help users searching for what you have to offer online, to reach your site. If you have hired an SEO expert who managed to get thousands of hits to your site, but no sales, that means one of two things:
- They used black hat techniques. Anyone can get a lot of hits to your site by using popular keywords and phrases, but hits don’t matter – SALES matter.
- Your content did not make a connection with your audience. How and when you communicate with your audience before making that sale, matters.
Marrying white hat SEO techniques with superb content sets the scene for online success.
Importance of the RIGHT Content at the RIGHT Time
90% of Facebook ads could be improved significantly with a few simple tweaks, bringing you much improved results. We will show you (FREE OF CHARGE) how you can improve your current ad.
If you have taken the Hubspot Inbound Certification, you will know the importance of nurturing your funnel. Whether you’re selling cakes, self-defence classes, fitness instruction, graphic design or photography online through social ads or your small business website, every word matters. It’s about more than spelling and grammar. It’s about:
- relaying the relevant information in a cohesive manner
- consistency and engagement
- surprise and delight
- and finally, delivering a strong call to action.
These principles should be applied to both your social ads and your website content for the best results.
If you’ve read thus far, we have clearly kept you engaged and interested enough for you to realise that we know exactly what we’re doing. Admit it – you WANT us to review your current Facebook ad for free and if you like it, you’ll be more than happy to spend R1 a day to have this service available on tap. But let’s take it one step at a time. Submit your details and we will respond within 24 hours (weekdays). We will also include a copy of our Inbound Content Checklist, which you can use to create quality ads – online and offline – and website content.